Direct Mail Key to Winning Customers

The Wall Street Journal has an excellent article comparing the success rate of Direct Mail Marketing with the success rate of online marketing. Entrepreneurs interviewed by the Wall Street Journal found that their sales dropped considerably (25% in one example) when the direct mail component was cut.

This doesn't surprise us, considering these advantages to Direct Mail Marketing over exclusive online marketing:

• Higher viewer rate: Approximately 85% of consumers view their mail daily.
• Adds tactile quality: Readers will touch and feel your message.
• Credibility: 80% of those who read a printed message believe it because they perceive print to be credible.
• Personalized messages: Response rates for personalized mailings average 21%.

Remember, your Return On Investment isn't measured by your cost-per-piece, but by the cost-per-response, and personalized, full-color printed mail pieces bring in the highest response rate by far. Learn more about how SprintPrint can help you incorporate personalized direct mail pieces into your company’s marketing strategy.