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The Wall Street Journal has an excellent article comparing the success rate of Direct Mail Marketing with the success rate of online marketing. Entrepreneurs interviewed by the Wall Street Journal found that their sales dropped considerably (25% in one example) when the direct mail component was cut.
This doesn't surprise us, considering these advantages to Direct Mail Marketing over exclusive online marketing:
- Higher viewer rate: Approximately 85% of consumers view their mail daily.
- Adds tactile quality: Readers will touch and feel your message.
- Credibility: 80% of those who read a printed message believe it because they perceive print to be credible.
- Personalized messages: Response rates for personalized mailings average 21%.
Remember, your Return On Investment isn't measured by your cost-per-piece, but by the cost-per-response, and personalized, full-color printed mail pieces bring in the highest response rate by far. Learn more about how SprintPrint can help you incorporate personalized direct mail pieces into your company’s marketing strategy.
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SprintPrint is pleased to announce that we have hired BrieLynn Hanna as a New Account Executive. A graduate of Aquinis College in Grand Rapids, MI, Ms. Hanna comes to SprintPrint from SpeedPro Imaging.
SprintPrint is experiencing an increased need for our collaborative printing solutions, and we welcome the strong consultative problem solving skills that Ms. Hanna brings to her account management position. Contact BrieLynn to discuss your next printing project!
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Choose print. Remember, paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage.
When you don't need your printed piece anymore, be sure to put it in a bin designated for recycling, and it will come back to us as new paper or paperboard! Print is Green!
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In a tight economy, it’s wise to do everything possible to get the most out of your marketing dollars. Using Variable Content Printing (also known as Variable Data Printing) is an excellent choice of marketing to pinpoint your target audience and get the most out of your marketing budget.
It’s been proven time and time again that personalized mail achieves a much higher rate of return than static bulk mail. One of the most important aspects of targeted marketing is to maintain an accurate and well-defined database. However, moving personalized information from your database onto paper can be a difficult task. SprintPrint has the experience and technology to make the most of your data to create personalized, creative marketing pieces that will achieve a high rate of return.
SprintPrint would be happy to help you maximize Variable Content Printing for your business. Contact SprintPrint today for more information about how you can incorporate Variable Content Printing into your company’s marketing strategy.
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Nowadays, it’s very easy to search the Internet to find anything you want to purchase. For some purchases, the low price product is all you need. But when it comes to printing, there are big differences between the low price print job you get with internet gang printers, and the excellent quality and service you'll receive from SprintPrint, your local printer.
The gang printers take a large number of orders, gang them together on one press sheet and run them all at the same time. A cheap production method for them, yes, but a method that makes it very difficult to maintain the correct color on every piece on the press sheet. Can you request a press check to make sure your project is exactly the way you want, while it is being printed? Are you able to talk to the pre-press person asking them to “tweak the color just a little”? You can't with the internet gang printers.
SprintPrint gives you the best of both worlds. We offer online estimating and ordering, yet every project has our undivided personal attention to make sure it’s exactly what you are looking for. We look for errors in customer files to catch them before costly re-runs are incurred. As a SprintPrint customer, you have full access to the pre-press staff to help you prepare your project for perfect printing. And we offer our unsurpassed service and outstanding quality at very competitive pricing.
Value added service, personal care, and commitment to excellence is SprintPrint’s competitive advantage.
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