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The Wall Street Journal has an excellent article comparing the success rate of Direct Mail Marketing with the success rate of online marketing. Entrepreneurs interviewed by the Wall Street Journal found that their sales dropped considerably (25% in one example) when the direct mail component was cut.
This doesn't surprise us, considering these advantages to Direct Mail Marketing over exclusive online marketing:
- Higher viewer rate: Approximately 85% of consumers view their mail daily.
- Adds tactile quality: Readers will touch and feel your message.
- Credibility: 80% of those who read a printed message believe it because they perceive print to be credible.
- Personalized messages: Response rates for personalized mailings average 21%.
Remember, your Return On Investment isn't measured by your cost-per-piece, but by the cost-per-response, and personalized, full-color printed mail pieces bring in the highest response rate by far. Learn more about how SprintPrint can help you incorporate personalized direct mail pieces into your company’s marketing strategy.
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SprintPrint is pleased to announce that we have hired Casey Niederwerfer as a Graphic Designer and PrePress Technician. Casey (we won't even try to pronounce his last name!) has a great eye for both classic design and for the latest design trends and styles.
SprintPrint is experiencing an increased need for our collaborative printing solutions, and we welcome the strong design and prepress skills that Casey brings to his position.
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SprintPrint can print posters and other large format pieces at incredible widths (up to 58" wide!) and unlimited length. SprintPrint's Large Format Printing is perfect for store signage, event posters, tradeshow displays, product posters, vehicle signage, banners, and more. Choose from one of SprintPrint's many substrates, in matte or gloss finish. Next, choose one of our mounting options such as Foamcore or Gatorboard. For a finishing touch, add grommets, Velcro, or any other of our many add-ons. See below for a full list of SprintPrint's Large Format Printing options!
Large Format Substrates
- Archival Canvas
- Outdoor Scrim Banner Material
- Professional-quality Print Paper
- Perforated Window Film
- Static Cling
- Translucent Film
Large Format Mounting
- Coroplast
- Foamcore
- Gatorboard
- Posterboard
- PVC
- Styrene
Large Format Add-Ons
- Easel Backs
- Grommets
- Rope
- Velcro
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Choose print. Remember, paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage.
When you don't need your printed piece anymore, be sure to put it in a bin designated for recycling, and it will come back to us as new paper or paperboard! Print is Green!
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In a tight economy, it’s wise to do everything possible to get the most out of your marketing dollars. Using Variable Content Printing (also known as Variable Data Printing) is an excellent choice of marketing to pinpoint your target audience and get the most out of your marketing budget.
It’s been proven time and time again that personalized mail achieves a much higher rate of return than static bulk mail. One of the most important aspects of targeted marketing is to maintain an accurate and well-defined database. However, moving personalized information from your database onto paper can be a difficult task. SprintPrint has the experience and technology to make the most of your data to create personalized, creative marketing pieces that will achieve a high rate of return.
SprintPrint would be happy to help you maximize Variable Content Printing for your business. Contact SprintPrint today for more information about how you can incorporate Variable Content Printing into your company’s marketing strategy.
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